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Dakotas Health Care Systems Seek to Engage Millennials

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SIOUX FALLS, S.D. (AP) — Two of the largest health care systems in the Dakotas are looking for ways to engage the millennial generation.

A health care marketing class at Augustana University led by assistant professor Jaciel Keltgen teamed up with vera Health Plans last year on a study looking at Sioux Falls residents ages 26 to 35 who are no longer able to stay on their parents’ health insurance. The Argus Leader reports that the study, called MillenniCare, found that situational factors like financial stability and starting a family often prompt millennials to purchase insurance.

Keltgen says millennials also seek health care systems that are quick, easy and not too expensive.

Avera Health and Sanford Health are responding to those preferences with same-day scheduling, blogs and other online resources.

Copyright 2015 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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