Contact Us
Make My Homepage

‘Don’t Jerk and Drive’, Ummm, ‘Pulled Off’ the Air by State Officials

Shirtless Man Sitting on Couch
Tracy King/iStock Photo

The message was there, but with the 6th grade boys mentality of so many people the South Dakota Department of Transportation‘s new winter safe driving campaign has ended – prematurely.

Called ‘Don’t Jerk & Drive’ the campaign sought to educate drivers on how to handle driving on icy roads. Of course a large portion of the population, including all us radio folks, snickered like an 11-year old at the double entendre of ‘jerk’, so the ads were, ummm, ‘pulled off’ the air Friday.

Highway Safety Director Lee Axdahl, himself a former radio man, said that the name of the campaign was intentional to get people’s attention. It worked, but the Public Safety Director for the state and a few state representatives felt that the name would detract from the message and called it ‘a terrible error in judgment’.

Personally I think Axdahl was on to something. It’s not an easy job talking to people about safety concerns but he had found a way to get people talking. Unfortunately, not everyone sees that humor can help educate. So the fun ad campaign, has been ‘yanked’.

Recommended for You

Best of the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account just click on the account activation button below. You will maintain your existing VIP profile. After you do this, you will be able to always log in to http://kdez.production.townsquareblogs.com using your original account information.

*Please note that your prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

(Forgot your password?)

Not a member? Sign up here

Sign up to have exclusive Easy VIP Club contests, events, coupons, presales, and much more delivered to you for FREE.