Green Light A Vet
I saw my neighbors green porch light before I even knew what it represented. Once I saw the commercial I made plans to pick up a green light for my porch the next day.
Green light a Vet is calling on Americans from coast to coast to display green lights at their homes and workplaces, a symbolic show of gratitude for the service and sacrifice.
“A veteran can sit for an average of twenty-two weeks in unemployment between their last military paycheck and a new job … and they just need to know there is a support network out there for them.” said Chris Erickson, an Army veteran and resident at FleishmanHillard, a marketing agency helping Walmart promote Greenlight A Vet.
Walmart, under its “Welcome Home Commitment” program, has pledged to hire 250,000 veterans by 2020. The company recently hired its 100,000th vet, and has promoted 9,000 since 2013, according to its website. Since 2011, the company’s foundation has pledged more than $40 million to veterans groups that provide job training, transition help and education.
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